Rumer Willis is shadowy, hairy in new Badgley Mischka ads

Last month, it was announced that Rumer Willis had gotten a job… as a model. She was named the new “face” of Badgley Mischka, and she’s starring in the fashion house’s 2011 ads. Here are three of the ads – I apologize for the weird cropping, they’re from Just Jared and I hate having that site’s watermark all over the place. As far as Rumer as Model: eh. She’s not hideous. I appreciate that the photographer (Tony Duran) did everything he could to hide parts of her face with shadows and hair and even her shoulder and hand, anything to distract from her football-shaped head. Now, I’m not saying Rumer is ugly, I’m really not. I’m saying she’s a crappy model and they should have gotten someone else. But apparently the whole situation is a lovefest!

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran.

The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand.

“It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned.

“Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.”

The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines.

[From People]

God, climb out of each other’s asses. Rumer is “young and modern”? A “great muse”? What are they smoking, and can I get some? You know they were two seconds away from comparing Rumer to Grace Kelly and even People Magazine was like “Um, shut it down.”

Ads courtesy of Just Jared.